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The tools and the output

For years now, we’ve heard new conventional wisdom from all the creative gurus: the tools don’t matter. You have everything you need to make what you want to make.”

It probably won’t be surprising to long-time readers of this site that I feel the opposite is true. The tools reveal the process, or at least imply our process. There is no right or wrong tool, so much as there are right or wrong tools for us.

No tool makes you better at your job, but the good ones make your job better. If you do high-end work with computers, a fast computer will always be a good tool. The right kitchen tools make cooking easier, or at least more fun. A good desk chair literally saves your body. Any tool that motivates you to do more of the thing you love has value.

George R.R. Martin does all his writing (very slowly) with DOS word processor. Specifically, he uses WordStar 4. That looks something like this. One could make an argument it’s not the best tool for the job. But it’s his process. The tool merely reveals his priorities.

On the other hand, tools that get in the way have no value at all. I recently auditioned Sketch for the first time in years. Since 2019, I’ve used Figma with all my clients. In 2019, these apps were quite similar, but since then, Figma has completely leapfrogged Sketch. Things that used to take me ten minutes to do in Sketch take ten seconds in Figma. This audition was incredibly revealing of how the tools have changed, how my process has changed, and how my work has changed.

But it got me thinking: does the tool change me? Does it change my output? Are all my designs just huge Auto Layout demos?

Constraints breed creativity. What do the tools breed in us?

A swipe file for digital designers

Copywriters have something they call a swipe file — a place they store bits of marketing and writing material they want to refer to later for inspiration. Austin Kleon’s Steal Like An Artist Journal includes its own swipe file.

Commonplace books have a similar idea: it’s a place to store your favourite stuff other people make. H.P. Lovecraft kept one. Ryan Holiday called his a project for a lifetime.”

You have to make your own wells of inspiration.

For many years, when I saw designs I liked and wanted to save for later reference, I would use Pinterest to save it, or simply take a screenshot and stick a copy of it in my Mac’s hard drive somewhere. (The latter is a much better solution than the former.)

Of course, a screenshot isn’t really enough. A good swipe file tells you where your inspiration comes from. It should include notes. Maybe even a full taxonomy. At that point, your basic file browser ain’t going to cut it. There’s no way to serendipitously discover things in the Finder.

These days, I like using Eagle, a macOS app that does a great job organizing all the visual media it saves. With support for everything from pictures to videos to full webpages, I think the app is a godsend. I was suspicious of it at first, mostly because it seemed to good be true, but it has survived three computers and a silicon transition without losing a single image, so I’m pretty confident in it these days.

It’s unfortunately Mac only, but it’s a darn good Mac app (if you like Mac-assed Mac apps). If you’re a Windows person or love your iPad for this sort of thing, I can’t help you. But I’d love to hear what you use.

One Story case study

I’ve been so busy with work since COVID that I haven’t had time to update my portfolio. I’m trying to make time to fix that now.

The newest case study in my portfolio is about One Story, a website I designed and developed about a church curriculum for kids and youth. It’s chalk full of images and details about the project. Check it out here.

A collection of iPads laid out isometrically. Each one has a different screenshot from the One Story website on them.

Preventing typographic widows with CSS

Richard Rutter shared an idea for limiting typographic widows with CSS. I love the simplicity of his proposal and would be thrilled if something like this were implemented as part of the core spec.

Food for the creative soul

Twelve years ago felt like a golden age for indie bloggers. Shawn Blanc had just gone full-time independent and was writing up a storm. Austin Kleon posted the slides that ended up becoming *Steal Like an Artist*. The Great Discontentposted their first interview (with Dan Rubin). The Verge was still called This is My Next. John Siracusa was still writing 50,000 word macOS reviews.

The community was growing behind the web, too. Frank Chimero wrote a lot more then, and eventually a lot of what he wrote became The Shape of Design in 2012. Also in 2012, Kai Brach crowdfunded the first issue of Offscreen Magazine.

Maybe this is nostalgia. In 2011, I started freelancing and was actively seeking my tribe. For me, it was a magical time to be online. TGD was how I heard of all the designers I count now as inspiration. It gave me the confidence to explore my path. And Shawn Blanc quitting his job to blog full-time was an aha moment for me. Austin Kleon shone a light on how to do your best creative work (and continues to do so; he’s the best). Frank and Kai proved that there was still space and interest in sharing something deeper and more philosophical online.

Is there a community of people like this in 2023? Who is today’s Shawn Blanc? Who else is shining a light like Austin Kleon?

The newest additions to my list of must-read bloggers are Matt Birchler and Nick Heer. But I’m still looking for the next generation of creative pros and artists who remind us why we get up every morning and make stuff.

Who’s making food for the creative soul?

My next Apple computer

Before the Apple Silicon transition, it was always the case the biggest MacBook Pro was the most powerful. That’s no longer the case. These days, 14″ MacBook Pro can be specced out to be just as powerful as its bigger sibling. 

Without considering the implications of this, I purchased the 16″ MacBook Pro last year — the biggest one available — out of sheer habit.

Next time, I’m getting the 14″. I want as much power as I can get, but when I’m portable, I want as much portability as possible.

When a design is in doubt

When in doubt, the answer is simple: reduce, reduce, reduce.

Didn’t Dieter say the best design is as little design as possible?

Probably still true. Probably true of words too.

(Edited for brevity.)

I’m still here

I’ve been thinking a lot about writing more often — doing something like what Austin Kleon does, or what he used to do: frequent updates about what I’m working on and thinking about, giving away whatever knowledge I have for free, and linking it all together with some sort of meta-textual awareness.

Post-Twitter, it seems like the best sort of thing to do with a personal website: write personal thoughts, sometimes using more than 280 characters, and link them together. Sometimes add links to things outside of this site too. Share it all for free, in the tradition of the open web (none of this paid newsletter stuff, lest suddenly I do this as a job and begin to despise it).

Of course, as soon as I thought about it, I started thinking about the forever-unfinished state of this redesign. Despite starting work on it during the early days of the pandemic, I never found time or motivation to finish it. It felt too much like work, and I was already up to my ears in work. I assumed that it would slow down at some point, but it never did. (An amazing predicament to be in as a freelancer.)

And so the site sits unfinished, and I feel unable to participate in my own work as I once did.

I don’t like Wordpress. It’s open source, but it also lacks direction, and I disagree with almost every direction it’s taken in the past half a decade. I’d prefer something Markdown based, so I can write on my computer, run a quick script from the command line, and be up and running. But I also want the flexibility to create complex structure if I need it. (I keep thinking I may one day want to share my photography work on the site, and that would require its own design and post type, so I do want to some flexibility.)

Some options:

  • Grav
  • Statamic
  • Craft CMS (I think Craft is the best CMS in the world right now, but I wouldn’t be able to use flat files at all if I took this approach)
  • Kirby
  • Ghost

Leaning towards Craft or Kirby at the moment, but neither of them really match what I’m looking for. Obviously I could use Jekyll or any of its descendants, but something about that approach holds me back. I think it’s great they support plain text so well, but my site may end up being more rich than mere static text would allow.

In the meantime, I’d like to keep writing here. The work of the site is the text itself, not the container surrounding it. As much as the web designer in me hates to admit it, carrier pigeons have delivered more important words on paper with much less design.”

Further Sketch news in Figma’s world

I was saddened to hear about layoffs at Sketch. No company deserves to suffer layoffs, and certainly not a company that has done so much for its industry as Sketch. If you’re hiring, it sounds like the 80 people they’re letting go would be great for your team.

After Adobe bought Figma, I suggested to a couple different teams I freelance with that we could try Sketch again for our workflows. I’ve been impressed with their marketing efforts since the Figma acquisition (sadly it sounds like the marketing team is who they’re letting go of), and I miss using a Mac-native design app. 

Sadly, I think this ship has sailed. None of these developers are in love with Figma, and all of them hate Adobe, but Sketch being Mac-first immediately ruled them out for the teams I’m on. I wish Sketch took the Affinity route: build an amazing Mac app, and then build out native Windows and iPad versions. That could have made Sketch an unbeatable proposition in an increasingly tool-agnostic world.

It’s Figma’s world now. And in Figma’s world, it’s hard to beat ubiquity.

Redesign update

Over two years ago, I wrote about how I was going to redesign my personal blog. I did not intend for it to take two years. I thought it would be a minor thing I worked on in my spare time during COVID lockdowns.

Unfortunately, I have had no spare time. In those past two years, my work has exploded, my wife and I bought our first house, and we had some health concerns that required our attention. (We’re fine, don’t worry.)

So I’ve spent a grand total of 15 hours working on the redesign in two years, which is a paltry amount of focused efforts divided into a hopeless amount of working days. I’ve not been very successful.

What I want to share today are some failed designs. I think sharing the failure is as important as sharing the successes. Rather than share dozens of art boards, I’m cropping many of them to be around the same aspect ratio as most laptop displays.

A blog layout with metadata to the left of each post A new home page design with no blog posts on it The same home page, but with vertical navigation A home page design with About information, Contcat info, and work listed below. A similar home page design as to the above, but this is has better alignment to an invisible grid A revised layout that insists upon keeping the case studies in my portfolio, but adds very obnoxious personal branding. A design for sharing testimonials on my personal site.

In over two years, I haven’t gotten past some basic wireframes for this site. I’d be ashamed of my progress if I hadn’t worked on so many other projects in that time (I have yet to update my portfolio with any of the work due to a lack of time).

But what I have is terrible. These designs have too much white space, or too little white space. They lack any sense of coherency or purpose. What is the point?

I overthought everything to such an extent that my website started to look more like a portfolio than it did a simple blog. I already have a portfolio. A few months ago, I asked my wife what her thoughts were, and she told me what I already knew: I’d entirely overthought my goals here. Somehow, I’d stopped making a blog and started making a résumé.

What I want to make remains simple: I want a place where I can share blog posts or title-less, tweet-length updates. I want a place I can share some personal images (not client work). Maybe one day I’ll share my film reviews too.

In short, I want to lessen my dependence on third-party social media and make a small home for myself on the web. I do not care if this home houses my work. That’s what my portfolio is for.

When The Verge rolled out their new redesign, I realized they’d already done what I want to do: they have mixed status updates and lengthy blog posts in one feed. Their new site’s design is not entirely to my taste, but its function is closer to what I wanted to do two years ago.

Sometimes, when you’re working on a project, you drift away from your intended purpose. You become so enamoured with all the possibilities that you forget why you started in the first place. One must say no to all these ideas if they are ever to accomplish their purpose. Assuming the stated purpose is good, and assuming the intent is there, then the designer’s goal is to remove distractions. The designer must say no to a thousand new ideas that distract from the statement of the original.1

A multi-column blog post layout, with post metadata on the left and footnotes to the right of the text in the gutter.

That doesn’t mean some ideas don’t have merit. I have become fascinated with indented margins and side notes. Hanging margins are nice because they allow for left-aligned metadata that can float to the left of the article. Side notes are nice because it’s easier to find footnotes in place while reading an article. (Klim’s blog posts are the first place I can recall seeing this online, although side notes have existed in the marginalia of books for longer than anybody’s living memory). I plan on using side notes on my portfolio blog, where I already incorporate indented margins. Every idea has its place.

In the meantime, I’m throwing all my designs for my personal website out the window, and I plan on making something radically simpler. I know what it needs to look like. Now all I need is some free time.

Footnotes
  1. For what it’s worth, this is why so many startups fail. They are so busy promising feature after feature in an effort to steal money away from foolish, prideful investors, that they never accomplish their stated purpose. Eventually, the sole reason for their existence is conning investors out of money. One day, those investors catch on. Then the startup is done. 

    If the idea had true merit, and the product team could say no to their distractions, and the people on that team could accomplish the goal and make a product that was delightful, we stop calling them startups. Eventually, those are just companies with successful products. ↩︎

Adobe buys Figma

Well, here we are. The inevitable future of our draconian Adobe overlords is here: Adobe has bought Figma for $20 billion.

For some reason, this caught me off guard. I really like Figma, and I work in it every day. It’s a great tool. I also have a Creative Cloud subscription for Lightroom, Photoshop, some XD usage (for some clients), Illustrator, etc.

The Bloomberg report claims that Figma will continue to exist as a standalone product,” which is a puzzling statement because it implies Adobe doesn’t want to bring Figma into Creative Cloud.

So with that, I have a number of questions about this deal. I asked some of these questions on Twitter, but there are some new additions as well:

  1. At some point, is Adobe going to make Figma part of Creative Cloud?
  2. If they do, does that mean that Adobe will build a native Figma app for Mac and PC? Because that could actually be a plus side of this announcement. It would be great if Figma supported local saves, along with my local backups, my local typefaces, etc.
  3. If Adobe brings Figma into CC, how do they plan on integrating it into the rest of their CC tools?
  4. If Adobe brings Figma into CC, will they kill off XD? Or do they simply integrate the two tools? I can’t see both co-existing in CC. (This might be the reason Figma exists as a separate tool.)

If the report is accurate, the solution to all these questions might be simple: Figma stays how it is and is allowed to function as a profit centre for Adobe. Adobe does not integrate it into CC, and maintains XD in parallel.

XD has a lot of neat features, and it would be a shame to lose them. But you’d have to pry Figma from my cold, dead hands at this point, so I hope they don’t cancel it altogether. That would make me very sad.

There are some potentially good things that could come out of this, though:

  1. People who use CC may not need to pay for a separate Figma subscription. I wouldn’t complain if this happened!
  2. Figma’s collaboration tools are so much nicer to use than Adobe’s. There’s no comparison. If Adobe embraced some of their tooling, that could make Adobe’s crummy collaboration tools a lot better, and I’d appreciate that.
  3. I’ll once again mention my desire for a native, offline Figma app with full support for my local font library. If Adobe wants to integrate Adobe Fonts support into Figma, that would also make my life easier.

For those among us who are philosophically aligned against Adobe, I guess Sketch is probably the only big option left — but it’s only an option if you’re a Mac user. Sour grapes to Windows folks who don’t want to support Adobe.

Personally, I’m saddened by this, excited by this, optimistic about this, and extremely pessimistic about this too. I’m a whirlwind of emotions. This whole thing feels like somebody punched you in the gut, and then hinted they might change their ways. (This is always how it feels to be an Adobe customer, though, so not much has changed

The state of Apple’s laptop lineup in 2022

The last time I wrote about Apple’s laptops, in May 2020, I said the following:

Apple’s laptop lineup, in all honesty, hasn’t looked this good in almost a decade. Now that they’ve replaced the butterfly keyboard with the Magic Keyboard, it’s easy to recommend almost any of their laptops.

I spoke too soon. With the benefit of hindsight, it’s clear the lineup was about to get way better. The transition to Apple Silicon has been a boon for Mac users.

I’m writing this on a 2021 MacBook Pro with an M1 Max chip. That chip has 10 CPU cores, 32 GPU cores (!!!), and 64gb of RAM.1 It’s also got an SD card slot! It’s a miracle of a machine. I won’t oversell it: it’s the best laptop I’ve ever owned. Honestly, it might be the best computer I’ve ever owned.

This machine is faster than the Intel Xeon-powered iMac Pro desktop workstation it replaced, and not by a little. Once in a while, I run a command in Terminal that used to take some time on the iMac. When I run the same command on the MacBook Pro, I blink, and it’s over.

It blows my mind, honestly, how much faster these machines are in day-to-day use than their desktop counterparts were a couple short years ago.

We also have an M1 MacBook Air, which was my laptop before I got the new MacBook Pro, and is now my wife’s primary non-work machine. That MacBook Air is as fast as my old iMac Pro. Let me repeat that: the little laptop with no fan and Apple’s most barebones Mac CPU is faster than my old, 240w desktop workstation machine with Intel Xeon processors. How is this possible?

Oh, and apart from one machine, the Touch Bar is gone. We now have this glorious scissor keyboard with full-height function keys and a much-improved Touch ID button. I can’t praise it enough. It just works. I haven’t thought about keyboards in a while.

The ecosystem around these laptops has also improved tremendously. In April of 2021, I wrote the following:

Apple’s external display situation remains a hot mess. They offer a mismatched 24LG screen, an ugly 27LG screen with inconsistent build quality and no glass above the LCD panel, and a $6,300 (CAD) 32pro display” with an optional” $1,300 stand. To make matters worse, this $7,600 setup was outshone this week by the new 13″ iPad Pro, which offers a much better backlighting system with 2,596 local dimming zones. The pro display offers 576.

If none of that meant anything to you, let me be frank: Apple’s pro display for their Mac is outshone by their tablet range. As a friend of mine said the other day, you’d be better off taping four iPad Pros together and treating them as one extended display for your Mac than you would buying Apple’s Pro Display XDR.

In my desperation, I summed it up with this:

Whatever comes next, will Apple please, for the love of everything good in this world, rip the computer out of the iMac and just sell me the display.

With that sentence alone, I feel like I willed the Studio Display into being. True, the Studio Display lacks HDR support, but now that I’ve had one for a couple months, I’m happy to say it’s a great monitor. The camera sucks, and there’s no HDR, but guess what? It’s an iMac display without a Mac attached to it. Webcam aside, it’s probably exactly what Apple needed to make.

Apple’s new chips also enabled the Magic Keyboard with Touch ID – a wireless keyboard with Touch ID built in. When I’m working at my desk, I often have to enter my password. This keyboard has saved me so much time every day. It doesn’t hurt that it looks great. While Face ID would be fine, I’m happy with Touch ID. Face ID is more convenient, but somehow, touching a key to authenticate feels more secure than having it happen automatically. (The Face ID-equipped iPhones and iPads operate this way too: any user authentication requires double-clicking the lock button.)

Overall, I am giddy about the state of Apple’s laptop lineup.

But like anything else, there’s room for improvement. I was excited to see the new M2 MacBook Air debut last week, but the continued existence of the 13M2 MacBook Pro stymies me. That laptop still ships with a Touch Bar, the old Touch ID button, and the old chassis. It doesn’t have the extended display with the notch (which I like), and it doesn’t have MagSafe. It’s missing the SD card slot and the HDMI slot. It’s a MacBook Air with a fan and a worse chassis. Why does it exist?

Any time that somebody asks what laptop they should get, it’s a shame when there’s a model you have to warn them against. That’s the 13″ MacBook Pro.

I think it exists because people buy it, and Apple is putting in the minimum effort required to keep selling it. There are rumours on the horizon of a 15″ MacBook Air and a 12″ MacBook Pro, which could theoretically straddle the price difference between the 13″ MacBook Air and the 14″ MacBook Pro better than the existing 13″ MacBook Pro could.

(Read that paragraph again: that word salad means Apple has a problem in the lineup. This isn’t rocket science. Please forgive the word salad; it’s not my fault the lineup is hard to understand.)

In addition, there’s a major feature missing from these laptops: cellular radios. The iPad can do it — why can’t the MacBooks? I think Apple needs to do a lot of work on macOS to prevent the system from downloading too much data over cellular networks (Macs are data-hungry on wifi!), but this has to be a product on their radar. If they ever add it to a machine, I would consider upgrading for that feature alone.

And if they want to give me more USB ports on the laptops, I won’t complain. (They could at least add a couple more to the Studio Display, while I’m thinking about it.) You could also add my voice to the choir of people asking why they don’t ship better webcams on these machines, but the 1080p webcam on the MacBook Pro is also fine.

But that’s it. This short list reflects how happy I am with the laptops in our household. I have a litany of complaints about macOS at this point. I much prefer it to Windows, but the quality of the OS is degraded by a myriad of little bugs that affect my quality of life every day. That being said, the laptops are the best they’ve ever been. That hasn’t been true since 2015. For the first time in seven years, it feels like the Mac laptop lineup is in a great place.

Footnotes
  1. In all honesty, I didn’t need this much RAM for my work in design and development, but I consistently use 50GB of it. 32GB wasn’t enough, but 64GB is more than I needed. ↩︎

Capture One iPad Preview

Over the past four or five years, I’ve gone back and forth between Lightroom and Capture One many times with my photography work. I find C1 takes me a little longer to work with, but I often prefer the results I can get with it — especially with regards to colour accuracy.

That’s why I was curious about their recent Capture One for iPad preview. I’m impressed with the work they’ve done on the UI. It’s clearly early days — this is still a preview — but I’m more interested in editing with this on iPad than I am in editing with Lightroom CC.

What that preview video confirmed for me is that I just don’t like working on iPads. I watched as David danced around the iPad UI and couldn’t stop thinking about how much faster all these edits would be on my Macs.

So Capture One for iPad looks very impressive. I have a lot of questions still: how are photos synced? Where are they stored? How can I manage the synced photos and edits between machines? Does this work well for catalogs, or is it meant for sessions? Etc. It’s exciting progress, though. My congratulations to the Capture One team for thinking out of the box and designing a UI that is specifically tailored for a touch interface. 

But now I have a different question, unrelated to Capture One, but very much related to the iPad: For years, my assumption was that the software was holding back the iPad. But with software like this, the software won’t be the problem. The problem is just that my human fingers are not as precise or fast as a dialled-in mouse or trackpad.

If Apple announced a new version of iPadOS that somehow fixed all the issues I have with file management, window management, and other productivity features on an iPad, would I want to use an iPad? 

I’m starting to think I will always prefer the mouse-and-keyboard paradigm.

The Studio Display: Finally

For years — literally years — I have been complaining about the monitor situation for Mac users. Here’s what I said the last time I wrote about this:

Apple’s external display situation remains a hot mess. They offer a mismatched 24LG screen, an ugly 27LG screen with inconsistent build quality and no glass above the LCD panel, and a $6,300 (CAD) 32pro display” with an optional” $1,300 stand. To make matters worse, this $7,600 setup was outshone this week by the new 13″ iPad Pro, which offers a much better backlighting system with 2,596 local dimming zones. The pro display offers 576.

I followed that up with:

I’ve been complaining about this display problem since 2019, and I don’t want to complain about it for much longer. If somebody who works at Apple somehow ends up reading this, here’s a note for you: it would be easy for you to fix this. Tear the computer out of the iMac and sell me just the screen. I (and I am sure many others) will give you up to $2,000 for this product. This is easy money for you. Please take it.

Finally, in the year of our Lord 2022, Apple sells a 5K, 27″, first-party display with 218PPI and a factory-calibrated P3 colour gamut. In Canada, it starts at $2,000. (Did somebody at Apple read my blog post?)

I’ve seen a lot of reviews that compare the Studio Display to other monitors. There are lots of cheaper options that are just as good,” is the common thought.

There are not.

If your priority is 5K resolution at 27″, with a PPI of over 200 pixels, you really only have one other option: the LG Ultrafine. It’s the option Apple previously sent Mac users to. I owned one, and it’s definitely not great.

The stand is wobbly. Sometimes the monitor doesn’t turn on, or flickers on and off until you unplug the laptop and plug it back in. It creaks when you adjust the height, and it wobbles and vibrates every time I hit a key on the keyboard (I’m a loud typist).

The LG Ultrafine is $1300 USD ($1,750 CAD), and one thing not included in that price is reliability. (It shares that theme with the butterfly keyboard.)

In fact, that monitor/​laptop combination was so bad that I sold both and bought an iMac Pro instead, relegating myself to primarily work at a desk for the past few years. I have a MacBook Air — a machine that love — but I use it exclusively when I’m away from my desk. Before I work on it, I have to spend a lot of time syncing git repos, server databases, raw photos in Capture One or Lightroom, and creative assets like font files before I can get to work. I really miss having a single computer with all my stuff on it, all the time.

So I ordered a Studio Display the minute they were available, along with a 16″ MacBook Pro with M1 Max. My display should be coming sometime in the next couple weeks, and the laptop arrived a week ago.

I’ll have more thoughts to share on both products later, but for now I just wanted to say I put my money where my mouth is. Dear Apple: thanks for listening.

Every video game needs a grappling hook, a hang glider, and velociraptor riding

You know when you’re reading an article online, and for some reason, there’s a video ad on the bottom right of the screen that has nothing to do with the website or the article?

The video ad I saw recently was a perfectly-targeted ad. I don’t know how they did this. But it was an ad for the new Horizon game. And it was like it knew me.

The big feature the ad showed off was the new machines in the game. And the ending of the ad was, get this, Aloy riding a velociraptor.

So somehow this ad perfectly targeted me:

  • It knew I owned a PS5
  • It knew I played the previous Horizon game
  • It knew I love velociraptors

Now, here’s the thing: I wasn’t planning on playing the new Horizon game. I’m knee deep into Elden Ring on my Playstation, and I’ve got a bunch of more casual games cooking on my Xbox (related: Game Pass rocks), so Horizon was going to get a pass from me. 

But I’m now eager to play it, because I have a basic human desire to ride a velociraptor.

My wife suggested the Venn diagram of PS5 owners, Horizon players, and velociraptor fans must have a lot of intersections. But I disagree. If there were that many people like me, they would have done a better job marketing this feature of the game. I visit Polygon and Kotaku every day, and I had no idea I could ride velociraptors.

First of all, if there were a lot of people like me, the front cover of the new game would just be Aloy riding velociraptors. Instead of Forbidden West, it’d be called Horizon: Ride Velociraptors. And every possible ad for it would just be Aloy riding velociraptors. 

If these conditions were met, I would have pre-ordered without even thinking.

Because here’s something I earnestly believe after playing Breath of the Wild and Halo Infinite: every game should have a hang glider and a grappling hook. The new Horizon apparently has both these features, and it also has velociraptor riding.

So let me revise my opinion: every game should have a hang glider, a grappling hook, and velociraptors to ride. I don’t think I’m asking for too much.

As much as Sony is the dominant leader in the video game market right now, they also have a marketing problem: I am basically the target market for this game, but they failed to reach me with this pivotal information before the game came out. And when they finally did reach me, they did so with an automatically-playing web ad, which is the worst possible way to reach me.

Somebody in the marketing department is messing up.

(Also, I don’t know who’s in charge of Horizon release dates, but the first one was released a week before Breath of the Wild and this one is released a week before Elden Ring. The person in charge of sorting out release dates for Sony needs to take a good, hard look in the mirror and sort out their life.)

Update:

Upon further research, it turns out you can also ride giant pterodactyls in the sequel, and they didn’t advertise this. In fact, people are mad at critics who have spoiled” this for them.

But this shouldn’t be a spoiler! LEAN INTO THE DINOSAUR RIDING. That’s at least half the appeal of this game. Riding velociraptors and pterodactyls is a feature, not a spoiler!

Imagine if the people in charge of marketing Halo Infinite said, You know what? Nobody needs to know about the grappling hook.” 

That grappling hook changed my life. Infinite is the best Halo game solely because of that feature. (I’ll die on this hill.) If Master Chief also had a hang glider, and he could ride velociraptors, it would easily be among the best games ever made. 

In conclusion: if you’re making a video game, and you want it to be great, make sure you include the following:

  • a grappling hook
  • a hang glider
  • velociraptors I can ride

If you were to market each of those features, you are guaranteed to make a best-selling, critically-acclaimed masterpiece. 

Horizon: Forbidden West just skyrocketed up my wish list.