Posts

Silence

Not long ago, after a long and trying day spent in meetings, I made the 90 minute drive back to my home in silence. No podcasts. No music. The stereo in my car was off.

On the highway, I heard barely any noise. Only the low rumbles of my winter tires, and the whooshing of surrounding traffic as we passed each other, driving into the sunset.

In today’s dizzying world, where we often fill the silence with social media and fast news, the silence and the isolation feel increasingly rare. They create an opportunity for slow thinking — for quiet contemplation.

More than ever, I think slow thinking is exactly what we need.

Adobe reveals Photoshop for iPad (and another goodies)

A couple months ago, some folks at Adobe admitted to some major news publications that they were working on Photoshop for iPad. Today, they formally revealed it at Adobe MAX, and The Verge got a hands-on look at the app in action.

I’m a Creative Cloud subscriber because, well, I run a design studio for a living. But Photoshop is perhaps my least important CC app. (InDesign is king, if you’re wondering — nothing else comes close.)

For somebody like me, this app is going to hit the perfect sweet spot. Everything I need to touch up photos on the go, hopefully with the same Export to Web feature that I love on the desktop.

Ironically, if you live in Photoshop (like many designers I know), then it sounds like the iPad version won’t be for you. At least, not right away. Adobe is stripping away a ton of features that will make the app less useful (keyboard shortcuts, for example).

But in the meantime, this is a pretty serious win for creative professionals on the iPad. I’m holding out for InDesign next (but I know I’m going to have to wait for Adobe to do Illustrator, Première, and probably After Effects first). 

Some other news that will change my life in some meaningful ways: 

  • Typekit is now Adobe Fonts (and every font is available for unlimited desktop syncing now!). The new website feels slower than Typekit to me, but it’s also a little less quirky, which is nice.
  • Adobe XD’s first plug-in integrations are now available, drag gestures and linked symbols (finally) are built in, and the app is getting some great Illustrator and After Effects integrations. I try XD every six months or so to see if it can release Sketch. This update could put it over the edge for me.
  • There’s a new properties panel in InDesign that looks amazing. True story: I have multiple custom views in InDesign that I switch between based on the amount of screen real estate I have. I’m hoping this makes that process less cumbersome for me. (Plus, there’s content-aware fill, which looks very neat.)
  • PhotoShop CC finally uses the same Undo keyboard shortcuts as literally everything else on my Mac. You can also double-click to edit text instead of switching to the type tool, which also should have happened many, many moons ago.

All in all, these are great updates. Congratulations to the Adobe team for making their suite of products even better, and making my job easier!

How to design a better portfolio

About a week ago on Twitter, I asked a poorly phrased question, which I’ll re-phrase here for clarity’s sake:

Why do designers focus on images in their portfolio’s archive, instead of properly describing their work?

This is something I’m just as guilty of as the next designer. Here’s an image of what my portfolio looked like at the time of the tweet. You can find countless other design portfolios that riff on a theme just like this.

A screenshot of my earlier portfolio

My favourite portfolios are really image-heavy, and I suspect that’s true for most people. Those portfolios are so fun to look at and make. But I often find myself wondering if those portfolios are effective.

If you’re a potential client, why would you click on a thumbnail image? Some designers might hope that the thumbnail tells the story of their project, but the thumbnail is inconclusive at best and misleading at its worst. It often shows off what the final result looks like, but it doesn’t share the thinking behind that visual approach.

But that’s what designers should sell. We need to sell the thought process that gets clients results, because that’s what a good designer gets paid for.

Design pricing is in a race to the bottom. Or maybe it’s already bottomed out. But I think a lot of that is because we’re showing off visuals, instead of explaining our process or discussing our results.

So I’ve made some changes to my portfolio. Now, when you visit the home page, you’ll see a list of every project I was proud to be a part of. Instead of images, each project gets a description. Some of those descriptions link to case studies, and some don’t — but the work is all present and explained.

I had a lot of fun making this. My portfolio isn’t as flashy as it was before, but I hope my portfolio will now be more effective.

Portfolio update

I’m really behind on this, because my new portfolio has been live for a couple months now, but: I have a new portfolio.

The website is new from top to bottom: new and re-written case studies, new designs, new type, new photography, new About page, a more detailed contact page, and more. (Not much more. I mean, I almost described the whole site. But the home page is new too.)

If you’re curious about my work, I’ve now got seven case studies up, with three more (!!!) in the works. I’d be honoured if you checked the website out. 

One other note: my business runs on referrals. If you know anybody who has an interesting web or branding project and needs some help, I’d appreciate it if you connected us.

Work as a spiritual practice

Over the past couple years, I’ve tried to transform my work into a spiritual practice — not unlike Jiro. As often as I can, I spend a few minutes each morning in meditation with God. On the days I can do that, I find I’m much more at peace with my work. Inviting God into my work changes why I’m working.

I’m reminded of Colossians 3:24:

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.

Our spiritual relationship and development is tied up in our work. Recognizing that has removed a lot of stress from me. 

On the other hand, no matter how dedicated you are to your craft, rest is important: 

Better to have one handful with quietness than two handfuls with hard work and chasing the wind.” 

  • Ecclesiastes 4:6 NLT

On his deathbed, will Jiro wish he spent more time perfecting sushi? Or will he wish he spent more time with his sons?

The spirit of the shokunin

The other night, my wife and I watched Jiro Dreams of Sushi. The film is a study of Jiro Ono, the man widely considered the finest sushi chef in the world. 

Jiro is a shokunin. A shokunin is a sort of artisan, a person dedicated to the improvement of their craft for the betterment of the public. As Jiro explains it in the documentary:

I do the same thing over and over, improving bit by bit. There is always a yearning to achieve more. I’ll continue to climb, trying to reach the top, but no one knows where the top is. Even at my age, after decades of work, I don’t think I have achieved perfection. But I feel ecstatic all day… I love making sushi. That’s the spirit of the shokunin.

Of course, a shokunin doesn’t have to be a chef. A shokunin is a person wholly dedicated to his or her craft. Director and cinematographer Daniel Olivares made a short film about the shokunin at Varis Japan — craftsmen who make aerodynamic parts for high-speed vehicles.

The shokunin are fascinating because they are perfectly content with something I think many of us struggle with in the west. They dream of doing the same thing, every day, for decades. They don’t appear to have a problem with repetition. They are relentlessly hard on themselves in pursuit of the perfection of their craft.

In our culture, we struggle with the Groundhog Day of our lives: the mundanity of a day-to-day life where much of it feels the same. On the other hand, a shokunin looks for repetition. It is an opportunity to improve. Repetition is a chance to get better.

Jiro just wants the best fish to practice his craft on. He is content with that. He and many other shokunin have transformed their work into a spiritual practice.

This is a noble pursuit.

For those of us outside Silicon Valley, the push towards the new” can be set aside. We can agree to work on perfecting what we do, and let that lead us where it will.

Affinity Designer comes to iPad

Holy smokes, this looks amazing. I don’t do a lot of design work from my iPad, and I think I might be too reliant on Typekit to make this work, but Serif has put an incredible amount of polish into this app.

If you want to get a good overview of what this desktop-grade design tool is capable of, check out the tutorials. It’s insane.

Interview on The Sweet Setup

Nathan Snelgrove's current desk setup: A LG 5K monitor sits on top of a couple hardcover books on top of a white Ikea desk.

Absolutely thrilled to be featured on The Sweet Setup this week. I’ve been meaning to submit my gear to the website for over a year now, and just never found the time. The Sweet Setup is one of my favourite sites, and I’m thrilled to finally see my rig on there.

One thing I wish I remembered to mention: I would love a sit/​stand desk. When Hildegard and I can afford the luxury of a new desk, a Jarvis bamboo desk exists with my name on it. Edit: It turns out I did mention it. Oops. Ah well. I’d really like a standing desk, so it probably bears repeating.

I’m speaking on a marketing panel

I’ve already made a formal announcement on my portfolio site, but I wanted to share it here as well. I’m speaking on a panel about Promotion through Digital and Traditional Media at the first annual Pride in Business” Business Forum and Trade Show on June 21st.

There are more details about the panel on my portfolio blog, but if you’re in or around downtown Toronto on the 21st, I’d love to see you there and hang out. You can get free tickets for the panel on Eventbrite.

Some spit and polish

There aren’t many people who frequent this site, but if you’re one of them, you may have noticed some changes around here:

  1. The whole look and feel of the site has changed. (I was feeling playful, and it’s Saturday.)
  2. There’s a ton of blog posts here that weren’t here before. That’s because I shut down one of my old blogs. I used to write on a blog called Overly Opinionated, where I shared my view on stuff happening with Apple and Nintendo. I wrote it pretty frequently for about two months, and then stopped. Since I figured I’d write there pretty infrequently, I thought there was no reason to have a separate site for it. So now all that content is here, and that site redirects to this one now.

All this amounts to a bit of spit and polish. This site looks more active than it’s been in some time, and it’s got a new, modern look and feel to it that I really dig.

Transparency

One of the client projects I’m working on right now is, among other things, focused on establishing transparency. The client is in a field known for disreputable people, and they want it to be clear from their branding and their website that they’re different. That you can trust them. That’s a great goal to have, and it’s the essence of proper branding. But it’s hard to measure.

I’ve been working through what that means for a while now. If it’s not a measurable goal, how do you track it?

I was chatting with a colleague about content strategy recently, and somebody said that it’s not about what we say — it’s what we do.

Transparency, like so many other things online, is hard to demonstrate without action. Our actions are the determiner of our values.

One of my goals this year is to be more transparent about what I’m working on and what I’m doing. To begin with, I’ll update my Now page more. I haven’t updated it in a year. That’s next on my todo list today.

But it also means sharing more of what I learn with my colleagues, and becoming a more active part of the community. For me, it means a return to more regular blogging.

If the past two years have taught us anything, it’s that social media isn’t working. It’s an empty vacuum. If we want to contribute — if we want to be visible — we need to own the space we’re publishing in. We need to learn together.

The most transparent, honest thing we could admit to is this: none of us know anything. But we’re always learning. As Samuel L. Jackson says, I’m trying, Ringo. I’m trying real hard.”And that’s all any of us can do.

Unsubscribe

I recently returned from two weeks away, in a different continent, with Airplane Mode on the majority of the time. When I opened my inbox yesterday, I felt slight horror — and fascination.

I couldn’t believe the number of emails I had from brands and organizations. Year-end retrospectives, dozens of editor’s pick” articles to read, LinkedIn emails I never asked for, and well over a dozen weekly article” emails that I never read to begin with.

I unsubscribed from almost all of it.

Newsletters are in vogue right now. I’ve told organizations to write them for over a year. I’m part of this problem. But before we send more of them, let’s ask if we deserve the attention we get from being in somebody’s most private and important digital space.

We should all unsubscribe.

Quality and quantity

I’ve been thinking a lot recently about quantity and quality. Quality is better than quantity,” they always say. But is that true in practice?

Are the perfectionists really doing better work than the people who launch things frequently?

Michael Jackson wrote hundreds of songs — some counts go over 500 — before selecting the handful that appeared on Thriller. Stephen King has written dozens of books, but we only ignore his lesser material in favour of his classics. It took Edison over 1,000 attempts to invent the lightbulb.

At some point, experience breeds perfectionism.

Yesterday, I didn’t get my newsletter out in time. I’m a day late writing than this. I was waiting for the perfect idea, and had been stumped for days. But if I had a habit of writing more frequently, the ideas would have flowed more freely, and I would have made my own self-imposed deadline.

Would it have been perfect? No.

But that’s okay.

Nothing is.

The best laptop ever made

From Marco Arment’s blog, writing about the 152012 – 2015 MacBook Pros:

It was the debut of high-DPI Macs, starting down the long road (which we still haven’t finished) to an all-Retina lineup. And with all-SSD storage, quad-core i7 processors, and a healthy amount of RAM all standard, every configuration was fast, capable, and pleasant to use. At its introduction, it was criticized only for ditching the optical drive and Ethernet port, but these were defensible, well-timed removals: neither could’ve even come close to physically fitting in the new design, very few MacBook Pro users were still using either on a regular basis, and almost none of us needed to buy external optical drives or Ethernet adapters to fit the new laptop into our lives. In exchange for those removals, we got substantial reductions in thickness and weight, and a huge new battery. There were no other downsides. Everything else about this machine was an upgrade: thinner, lighter, faster, better battery life, quieter fans, better speakers, better microphones, a second Thunderbolt port, and a convenient new HDMI port.

Two thoughts.

First, this is a brilliant essay, and a year in to using my 13” MacBook Pro with Touch Bar, I almost entirely agree. The Touch Bar is a bad idea, poorly implemented. I’m almost certain it won’t make it to the desktop line.

The new keyboard feels wonderful to me, but I completely understand why many people say it’s a bad keyboard. It’s too opinionated. I’d be happier if it had a bit more travel, too. I miss all the ports. Basically, I want the old machine with Thunderbolt 3 (USB‑C) ports where the Thunderbolt 2 ones were before. That was a great port arrangement and layout.

I do, however, strongly disagree with him about the trackpad. Using the old models makes my fingers feel cramped. That was a good move, in retrospect.

Finally, my second thought: Marco’s post felt like something Stephen Hackett would write.

Google and Toronto partner for futuristic city

I’ve been sitting on this story for a while. Google partnered with Toronto in an effort to build a futuristic city.

I haven’t posted anything about it because there’s been no further stories about it. I was hoping Google’s intentions would get clearer, but this is what I’m left with (from the Inc. article linked above):

While the company scouted locations for the project last year, Doctoroff wrote that he envisioned the city of the future offering free Wi-Fi throughout, relying on sustainable energy, having automated trash systems, and being outfitted with self-driving cars in mind. These innovations, he said, could reduce greenhouse gas emissions by two-thirds and save the average resident an hour each day, thanks largely to transportation improvements.

And:

The project will take place in an area southeast of downtown Toronto. Doctoroff says the the hope is to over time extend it across the city’s eastern waterfront.

The thing is, I live in downtown Toronto. Most of the waterfront was re-finished over the past couple years. It looks really nice now. There are fewer lanes for cars, more bike lanes, and a lot of green space. Apart from the lack of wifi, most of this is already done. And I don’t think installing wifi across downtown Toronto requires Google’s involvement.

I also don’t necessarily want a company with Google’s privacy stances managing the technological infrastructure of my neighbourhood.

I was hoping deeper articles would clarify what Google and Toronto’s long-term plans are. But in lieu of that, I’m left to consider this based only on my existing knowledge of the city. But based on what I know, I don’t think there’s any real benefit to a partnership of this nature.