Unsubscribe

I recently returned from two weeks away, in a different continent, with Airplane Mode on the majority of the time. When I opened my inbox yesterday, I felt slight horror — and fascination.

I couldn’t believe the number of emails I had from brands and organizations. Year-end retrospectives, dozens of ​“editor’s pick” articles to read, LinkedIn emails I never asked for, and well over a dozen ​“weekly article” emails that I never read to begin with.

I unsubscribed from almost all of it.

Newsletters are in vogue right now. I’ve told organizations to write them for over a year. I’m part of this problem. But before we send more of them, let’s ask if we deserve the attention we get from being in somebody’s most private and important digital space.

We should all unsubscribe.