Design is hard in the middle

I’ve always found the work of design to be difficult. When I started working as a designer, it was difficult because I didn’t know what I was doing. I was tripping and stumbling in the dark, messing around in Photoshop and InDesign, trying to lay out magazine ads and technical manuals proficiently. I don’t think […] April 5, 2023

The tools and the output

For years now, we've heard new conventional wisdom from all the creative gurus: "the tools don't matter. You have everything you need to make what you want to make." I feel the opposite is true. April 4, 2023