I’ve been meaning to talk about the new brand identity of the Helsinki Philharmonic Orchestra for a while. This is absolutely wicked stuff from Bond Agency, a top-notch graphic design studio.
A few years ago, I did the design work for a music magazine called The Modern Producer. (I should really put that case study back up on the website; it was great.) One of the things I had fun with was the idea of using a waveform in the logo. The branding for the Helsinki Philharmonic Orchestra takes that idea so much further. I absolutely adore it.
I also love the motion that they bring into this identity. It all comes together beautifully, with clean typography and a real sense of energy. I get the feeling convincing people that seeing an orchestra is energetic is a tough sell, and this branding absolute nails it. I love every bit of it.
The branding for the Helsinki Philharmonic Orchestra is one of the year’s bests, folks. Check it out in all its glorious detail over at Bond Agency’s website. And Bond, if you’re reading this, much respect to you for this incredibly inspiring work.